Started using Ethereum Blockchain: Coca-Cola

The North American supply chain for Coca-Cola bottling joins the Decentralized Finance (DeFi) ecosystem. A new project announced on Monday provides that CONA Services (Coke One North America,) the technical partner of the largest Coca-Cola bottlers in the region, will set up a “Coca-Cola Bottling Harbor” to provide technical support Reduce barriers for suppliers.

The Baseline Protocol
The project is made possible by “The Baseline Protocol”, a middleware solution for large companies. It not only enables them to private communication and transactions over the public Ethereum blockchain, but also to access DeFi applications and tokenize assets. While large corporations are still able to control their own supply chains, it is difficult to negotiate with other organizations. For example, Coke One North America (CONA), which works with the 12 largest bottlers to sell Coca-Cola products, has to manage around 160,000 orders every day. By including blockchain, CONA will increase the efficiency and transparency of the gigantic supply chain. CONA expects to shorten the order reconciliation process from months to a few days, as it will be able to view all transactions made by different bottlers in a distributed book.

Baseline is not CONA’s first Ethereum integration
In 2019, the organization launched Ethereum’s Hyperledger Fabric, which runs on the blockchain-as-a-service platform of software multinational SAP. The idea was to streamline cross-organizational transactions in the supply chain and increase transparency for the bottlers’ complex supply chain. With the introduction of Baseline, CONA extends the use of the Ethereum platform. She wants to reduce the technical and cost-related barriers to market entry for Coca-Cola bottlers from outside their internal network by improving the delivery process for suppliers, such as Raw material suppliers, rationalized.